Hi, I'm Rupashree Dutta (Rupa) she/her
Product Designer
5+ years
Creating H-H (human-to-human) products that simplify and elevate everyday experiences
Mindfulness Practitioner
4 years
Balancing creativity and parenthood for better outcomes
Mom
3+ years
Building empathy and resilience every day
Core skills
UX design
UI design
UX research
Accessibility (CPAAC certified)
Product strategy
Besides UX, I have a strong passion for interior design and home styling. My career journey has not been a series of linear decisions but rather a process of learning, exploring my strengths, and pushing boundaries to pursue what I love. It spans roles as a system administrator, interior designer and product designer, offering me a unique perspective on usability, storytelling, and aesthetics.
Domains
I’ve collaborated to create and ship applications, bringing users along for the ride across a variety of domains.
Enterprise apps designed as web and mobile solutions for PwC’s global workforce.
Insurance apps to redesign key workflows for RBC and Aviva, simplifying insurance.
Data visualization and reporting dashboards designed to streamline processes for optimized output.
Service platforms to empower design firms to attract and retain clients while efficiently managing their services.
This variety has shaped my ability to use storytelling to navigate and solve problems within complex ecosystems.
Testimonials
I’ve collaborated to create and ship applications, bringing users along for the ride across a variety of domains.
Ken Pearce, Senior Manager UX, PwC US
Rupa’s performance has exceeded expectations in many areas. Her contributions have significantly advanced her project team's capabilities, particularly in user research, accessibility, and cross-functional collaboration.
2024
KP
Jen Marini, Senior Manager | Product Owner, PwC US
She's doing great—very responsive, creative, engaged, and reliable. She works directly with developers to coach them, reviews their work, identifies and logs bugs. Couldn't ask for more!
2024
JM
Kyle Kuchurean, Design Manager, Aviva Canada
I was always impressed with her ability to put herself in the shoes of the customer ensuring her work was always customer first.
2022
KK